Say goodbye to the “cookie cutter” approach to marketing. Our capabilities and services are shaped by our clients’ unique needs.
Our proven workflow process begins by first determining your greatest marketing and communications challenges, and then developing a strategic plan for overcoming them. We have learned over the years that the secret to delivering effective marketing campaigns is working with clients to create tailored solutions.
When you partner with Imagina, you’ll never have to speak to an account executive. We believe our clients should have a direct line to the strategists and creative talent who build their campaigns, so we’ve eliminated the middle man altogether. This ensures more responsive service and marketing that delivers results.
Our core capabilities include but are certainly not limited to:
We are passionate about creating strategic plans that serve as a blueprint for helping our clients accomplish their business’s goals. We align your objectives to the marketing initiatives and action steps necessary to achieve them, and then establish specific deadlines for each phase of a project or full-scale campaign. Our built-in accountability ensures client input and satisfaction every step of the way.
Graphic Design and Creative
Our experienced creative team provides compelling graphic design and content that will draw in your target audience and hold their attention. We are specialists in translating your strategic marketing objectives into a look, feel and message that speak to and inspire your audience – every time.
Let us help you make the most of your presence at networking events, conferences and tradeshows. Our team of experienced professionals will help you choose and execute promotional items and activities that help you convey the image that best represents your brand, products and services. Promotions, done right, are where you will get more bang for your marketing buck.
The Internet has become the cornerstone of marketing in the 21st century. No attempt to promote your business is complete without a Web presence – period. That’s why Imagina has developed Web marketing as one of our key areas of specialization. Our Web services include:
- Web site design and development
- Search Engine Marketing and Optimization (SEM/SEO)
- Social media marketing
Radio and Television Production
Another of our specialties is the broadcast sector. Industry experience and an extensive network of strong media contacts enable us to help you make the most of your airtime. We’ll help you communicate the right message to the right audience, every time.
Public relations is more than just press releases and promotional giveaways. Imagina can help you create focused PR opportunities for positive publicity with the appropriate audiences. We’ll help increase your target’s exposure to your brand through innovative campaigns designed to highlight your business’s achievements and community involvement.
Advertising for General and Hispanic Markets
The Imagina team has proven expertise in marketing to both mainstream and Latino businesses and consumers. While they share some similarities, the general and Hispanic markets are as different as they are alike. You need a marketing and communications firm that understands these diverse cultures and knows how to present your message most effectively to each one. At Imagina, our cultural marketing savvy goes beyond language alone and takes into consideration the nuances and subtleties that can derail even the best marketing efforts.
Marketing Research and Consumer Insights
In order to craft the right message for your audience, it’s essential to know what makes them tick. We research extensively your business or consumer targets in order to develop valuable insight into their likes and dislikes, expectations and buying habits. We then use what we discover to build campaigns that motivate your targeted consumers or business owners to take the desired next step.
Media Planning and Buying
Having the right look, feel and message is critical. But none of it does you any good if you don’t get it in front of the right audience. At Imagina, we have established an extensive network and have key contacts within diverse media channels. We will leverage our industry connections to ensure your marketing positions you to reach your audience in print, on the Web and on radio and TV. We will secure the most appropriate release dates and times at the best price possible.
Imagina delivers complete marketing solutions that get results.