El Bloguero

You can't deliver good marketing without merging into the community and the culture

  • Engagement, Content Sharing High Among Hispanic Millennials
    by hispanicmarket on April 13, 2018 at 12:33 am

    This study can help marketers maximize success with in-culture, multicultural segmented efforts and avoid costly cultural gaffes in their mainstream marketing. Demography and digitalization are the two most transformative and disruptive forces in our society. The growth and influence of the […]

  • What is holding back Hispanic homeownership growth?
    by hispanicmarket on February 28, 2018 at 12:46 pm

    The Hispanic homeownership rate of 46.2% for 2017 showed an increase of 0.2% from 2016’s rate, leading Hispanics to become the only demographic to have increased their homeownership rate for the last three consecutive years. Over the past decade, non-Hispanic whites have lost 1.9 million […]

  • Angelica Noyola Completes 25 Years of Food Service by Reopening Snapper Jack’s Catering
    by Victor Escalante on December 6, 2016 at 3:49 pm

    HOUSTON, TX December 6, 2016–In 2007, Angelica Noyola was on top of the world. She was a general manager for one of Houston’s leading iconic Ninfa’s Restaurants. Her business acumen and available investment capital were the perfect combination to be recruited away to start her […]

  • America Elects First Marketer President In History
    by Victor Escalante on November 22, 2016 at 9:59 pm

    For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling. Simon Mainwaring As the bloodletting and finger pointing continues about the 2016 presidential election, the reality is, we have a new […]

  • As goes Houston so goes Texas and the nation or not
    by Victor Escalante on November 8, 2016 at 1:04 pm

      “All Truth passes through three stages. First it is ridiculed. Second it is violently opposed. Third it is accepted as being self-evident” Arthur Schopenhauer As we wait for the countdown to see who is crowned as the next president, we need to have this frank, unvarnished […]

  • The road to the White House runs through Latinolandia or not
    by Victor Escalante on November 5, 2016 at 2:12 pm

    Houston, TX November 5, 2016- As of this writing we are four days away from a historic election that will dramatically affect our lives for decades to come. In the past the presidential candidate who won at least 30% of the Hispanic vote became president. However, that was based on the traditional […]

  • National Hispanic Professional Organization Expands Into Katy with Fast Growth
    by Victor Escalante on October 27, 2016 at 3:55 pm

     Katy is known for three things; a highly rated school district, shopping at Katy Mills Mall and one of the fastest growing chapters of the National Hispanic Professional Organization (NHPO). The chapter launched in January 2016 by former NHPO Houston Board Member Leah Martinez and her husband […]

  • Hispanic Houston Summit 2016
    by hispanicmarket on July 14, 2016 at 3:40 pm

    The Houston Hispanic Chamber of Commerce recently held the Hispanic Houston Summit 2016. This event was sponsored by Telemundo Houston and it highlighted key Hispanic consumer data for our city. These is some of the info shared: Behind Los Angeles and New York, Houston is the third largest Hispanic […]

  • In the US, Minority Babies Are in the Minority No Longer
    by hispanicmarket on June 24, 2016 at 12:16 pm

    Back in the late 1990s it was hard to see Latinos being the dominant race inside the classrooms in the local colleges and universities but now that has shifted completely. Today Latinos dominate some, if not most, college campuses in the Houston DMA and according to the data from the Pew Research […]